LEMON Dogtags

The first photoshoot of the LEMON Dogtags.

The idea for the dogtags dated back to when I was young. A family friend who I was close to, a role model to me, gave me a pair of dogtags with my name on them. He was in the marines, and he was one of the most kind-hearted and generous people I knew, still is. When I rediscovered these tags going through my belongings, I really was fascinated with the way that they sounded when you wore them above your clothing.I feel that dogtags are a representation of who you are, in the sense that they classify you, your name, birthday, blood type, etc. I wanted to print the message of LEMON "NOT DEFINED BY FLAW" on these tags because it allows people to feel connected with the message as a whole, rather than be identified individually. A group mindset, a community.The tactile sensation of the tags in your hands and against your chest, it's a great feeling. The sounds it resonates with the movement you make, it's all part of the experience. The way that you can pull them out of the pouch, these are all elements that I considered very closely. I wanted people to feel like I had back when he had given me those tags, and a hat. It wasn't about what they represented, it was the trust and bond that it created.