The Reimagination
The LEMON “shop” following Pierce’s performance during the Mas More Better Skate Shop 1 year anniversary show.
It was a special day, the day that I was performing my first show at Mas More Better Skate Shop, opening up for 5 other talented bands. I was doing a live set, two of my songs off my next album that wasn’t out yet, and two off the album I just dropped last year. The night before, I had an epiphany, a moment of true clarity. I decided that LEMON had to be first and foremost a community based in generosity and love, which was my goal for the experience that it was for some time now.
As I developed my vision for CAMP LEMON, a lot of things changed. From my ability to calmly deal with mishaps in production, rather than getting upset, to my nature in how I brought together the small but growing group of LEMON to events that would allow everyone to socialize amongst fellow creative and kind individuals. It took nearly a year to fully develop and prepare a clothing drop for what I had established in my mind — a clothing brand. When the time came to drop, I was excited to see where it went, but the clear difference this time was I was in for a surprise. When no one bought the collection it made me ponder, “what had I done wrong? Was I not advertising it right? Was the community not interested.” In the end, I realized it was a sign, this was not the way that LEMON was intended to be taken.
On April 30th of 2022, the 1 year anniversary of Mas More Better Skate Shop, I gave away all of the collections.
Bands, kids, parents, friends, family. Everyone got the full collection. Dogtags, shirt, patch, stickers, ticket, bag. It was a special moment. Some of the skate shop kids wore it for my performance and we got to vibe in our attire. The looks on some of these kids faces when they got it, that’s the precious moments of life right there. All the gratitude that was shown, all the connections that were made, none of that could ever be replaced, and making money off it wouldn’t have felt right.
When the time came to close up “shop”, I realized this was the experience, the moment that I had been striving for. For so long I thought that LEMON could be a clothing brand, but really it was an idea, a community, a fleeting moment that would come and go. To not be defined by your flaws, to live in the moment, to connect with like-minded and kind-hearted people. This is what I wanted to create from the beginning I just wasn’t able to see how to execute it clearly.
LEMON used to be a clothing brand, now it’s a means of expression, and experience, but first and foremost a community of understanding, caring, loving, loyal, creative, inspiring friends, and I wouldn’t have it any other way.
If you want to be part of this community, feel free to connect with us on any social media, and the events will be coming soon.
You can find all the links below.
Post hoc note: all social medias are still public, but in majority I have stopped using, publishing, and promoting to social media for the time being, as I believe it doesn't add to the experience, but rather takes away from our connection. Occasionally I might post one thing, but I do not check it or engage with it often. So, if you would like to be part of the community, the best way is to reach out directly to me or contacting me from the contact form on this website:
